Lorent

A brand for an ear, nose and throat clinic in Riga — the kind of place people usually only visit when something is already wrong. The task was to make it feel the opposite: warm, human and easy to approach, a doctor you'd text before you'd worry. The whole system grows from one small idea — a doctor's illegible scrawl, coaxed into a face.

Brand design

Art direction

Campaign

Lorent billboard — book a visit to the ear, nose and throat doctor today

01 — Challenge

ENT clinics all look the same: sterile blues, stock photos of smiling families, a stethoscope somewhere. Lorent wanted none of it. They asked for a modern, friendly brand that a younger audience would actually trust — one that treats the ear, the nose and the throat with a bit of wit instead of clinical distance.

How do you make a doctor's office feel like a good idea rather than a last resort?

A doctor's illegible handwriting on a prescription

The mark annotated — nose, ear and throat

The finished Lorent mark — a face drawn in one line

02 — Solution

A face in one line

The logo starts where every patient's story does — with a doctor's handwriting, that famous unreadable loop. We kept the gesture but gave it a job: drawn in a single continuous stroke, the flourish becomes a face in profile. The nose, the lips, the curl of an ear — the three things an ENT actually looks after — and, read another way, a soft lowercase l for Lorent. One line that says ear, nose and throat without a single stock photo.

03 — The Brand World

One Stroke, Everywhere

Ear, nose and throat are one connected system — so is the identity. The single-line face-mark, a rounded geometric wordmark, a warm sage green and a calm serif carry across signage, coats, cards and the clinic itself — quietly consistent from the reception desk to a doctor's chest pocket.